Bikini Models Summer Style Guide: Best Swimsuit Looks & Trends 2025

This summer, bikini models are setting beach fashion on fire. Have you noticed that Instagram isn’t just about landscapes or brunches anymore? Every swipe seems to land on someone with sun-kissed skin, a confident smile, and an eye-popping bikini style. It’s not just about standing out anymore—it’s about saying something with your look. Think bright neon, crochet textures, wild animal prints, and unpredictable details. The truth? Bikini season has become a playground for self-expression, and models are leading the way with totally fresh takes.

The Hottest Bikini Model Looks of Summer 2025

Bikini trends aren’t playing it safe. Models and influencers are pushing boundaries with what counts as "beachwear." The high-cut bikini bottom is everywhere this year. If you scroll through Pinterest, you’ll see that this cut isn’t just about showing more leg—it’s all about lengthening your frame and catching the light in new, bolder ways. In fact, recent data from swimwear retailer Revolve shows high-cuts outsold classic hipsters by nearly 40% since May.

But here’s the fun part—fabrics are just as bold as the cuts. We’re seeing metallic sheens, recycled fishing net material, and hand-crocheted sets hit the market. Emily Ratajkowski’s swimwear brand, Inamorata, basically sold out of its mint green crochet string bikini the second it dropped last month. Crochet isn’t just a nod to the ‘70s; it’s practical too, letting your skin breathe and drying out fast.

Color blocking has made a comeback with a 2025 twist: neon pairs with soft lilac, coral with metallic blue. Texture’s a big deal too. Don’t just look for prints—feel for embossed flowers or scrunched, ruched fabric that flatters curves. Gigi Hadid was spotted at a Hamptons shoot in a ruched orange top teamed with quirky geometric bottoms. The trick is to mix and match for a personalized look instead of grabbing a ready-made set.

Animal prints—especially zebra and leopard—refuse to fade. According to a recent Statista survey, 28% of bikini shoppers under 28 seek out animal print suits for their bold, Instagram-ready vibe. Not your thing? Classic simple black or white never disappoints, but models are doubling down with gold chain details or mesh overlays to add something extra.

One surprising statement from the runways: underwire bikini tops are hot. Forget comfortless fashion—brands finally realize we want both style and support, so you’ll see sleek underwire bras in pastel shades or tropical patterns. They lift, separate, and hold shape after a dip. According to data from Lyst, searches for "underwire bikini top" rose by 63% in May 2025 compared to the previous summer. Not bad if you want your sunlit selfies to stand out.

Accessories have gone next level too. Wide-brimmed hats with cheeky slogans, chain body jewelry, and silk scarves worn as wraps or hair ties are all over the feeds. Selena Gomez appeared in a Fendi silk scarf and aviator sunglasses for a shoot in Ibiza—and searches for similar scarves doubled that week. The right accessory can elevate even a simple swimsuit, give you sun protection, and add color for all those spontaneous photo ops.

Insider Tips from Bikini Models: Fit, Confidence & Comfort

If you’re thinking models are born confident and just slip into any bikini with a perfect fit, here’s a reality check: even top bikini models admit that getting the right look is about knowing your body and working with it, not against it. Model-turned-designer Candice Swanepoel, for example, always recommends shopping for bikinis based on comfort first. She often says, “If you’re tugging or fussing at it, it’s the wrong cut.” Simple, but a game-changer.

So, how do bikini models always find the right fit? First, they experiment with different brands—and you’ll spot even the big names tagging lesser-known boutiques on social. Don’t just order your typical size. Remember, swimsuit sizing often runs differently from your usual jeans. Pay close attention to the brand’s size guides, double-check measurements, and be open to returns. Plenty of swimsuit-fitters recommend trying suits on at home under natural light with a full-length mirror—then move around a bit, squat, stretch your arms, do a twist. If anything pinches or rides up, consider adjusting sizes or cuts rather than just tolerating it. Comfort breeds confidence.

Bikini models are huge on body positivity right now. Ashley Graham, who frequently speaks about body acceptance, highlights that choosing bikinis in bold colors or playful patterns is about joy, not hiding. Rocking a high-waisted bottom, or a sporty top, is about flattering your favorite parts, not “fixing” anything. The best look starts with choosing a style that makes you feel strong, relaxed, and excited for the day—not self-conscious. There’s no rule that says you have to follow every trend. If string bikinis are everywhere but you prefer more coverage, look for the full-coverage designs that major brands are releasing—athletic-inspired sets are everywhere in 2025.

Another inside tip: layering. Models stack tank tops, mesh tees, or oversized button-downs on top for quick coverage from sun or sand. In fact, SPF clothing is one of 2025’s fastest-growing beachwear trends. According to SwimReport, sales of UPF 50+ rash guards and swim shirts are up 70% from last summer, proving that models are looking for function and fashion. Don’t forget sunscreen itself—apply 30 minutes before heading out, and reapply every two hours or right after a swim, no matter what.

Accessories again deserve a mention. A wide-brim hat can make a basic bikini shot look like a magazine cover. Why not pair it with chunky earrings or a waterproof mesh tote for your essentials? The bigger the tote, the better; you can even stash an insulated water bottle (hydration is underrated) and a mini bottle of leave-in conditioner to keep your hair happy after ocean swims.

Bikini Model-Inspired Summer Looks for Every Body Type

Body diversity rules the beach this summer. If you scroll through top models’ pages, you’ll notice a big shift: everyone is tossing the “bikini body” cliché. That’s because brands are finally hiring models of all shapes, sizes, and skin tones, and it’s led to an explosion of real, relatable style ideas.

If you’re athletic and lean, channel Hailey Bieber’s approach—she leans into minimal, classic cuts that highlight her natural lines. Look for triangle tops and simple side-tie bottoms. For those with larger busts, model Rochelle Johnson swears by thicker straps, supportive underwire, and double-lined fabric for staying secure while swimming. Swimsuits for All, a favorite among plus-size bikini models, is launching a new line this year that boasts strong elastic and fun power-mesh panels with prints like lush palm leaves and polka dots.

High-waisted bottoms are everywhere, and they’re not just a retro throwback. They offer comfort, a little tummy support, and a silhouette that flatters many shapes. Model Denise Mercedes shared in an interview that she loves pairing patterned high-waisted bottoms with a solid top for an instant style update. The contrasting colors create visual interest and draw attention upward—useful if you want to play up shoulders or collarbones.

For petite frames, don’t shy away from patterns. Vertical stripes elongate, and diagonal lines add movement. If you want to create curves, look for suits with ruffles or knotted details around the bust or hips. For curvier bodies, wrap tops and adjustable ties allow you to customize fit on the fly. Size inclusivity has become more than a hashtag; big brands like Aerie, Andie, and SKIMS now offer extended sizing and adjustable fits for real people. Aerie reported a 55% sales jump in extended sizing from March to June 2025, showing the demand is massive and only growing.

For everyone, the key lesson from bikini models? Wear what makes you feel great, and confidence will follow. Ditch “perfect body” ideas and focus on color, cut, and little touches that make a suit yours—embroidered initials, beaded straps, or a bold cover-up. Some models even customize suits by tying the top or bottom in new ways or adding iron-on patches and charms for a unique look. Creativity is now just as important as fit.

You don’t have to spend a fortune, either. According to a survey by Fashionista, 67% of bikini shoppers in 2025 bought at least one suit from a small business or independent designer—often for less than the price of a major label. Many of these offer limited runs and customizable options, so you’re less likely to see your look duplicated on the sand.

Essential Must-Haves and Model-Approved Buying Tips

Ever wish you had the inside scoop before shopping for swimwear? Bikini models, whose job is to look great in every light, actually have simple rules that anyone can follow—no supermodel genes required.

• First, beware of cheap “dupes” that look great in pics, but stretch, sag, or fade fast. Swimwear experts say that the best-made bikinis hold their elasticity even after a summer of saltwater and sun. Check seams, run your hand over fabric, and see if the lining is thick enough to last. Nylon-spandex blends (with a touch of polyester) are often top picks for lasting shape.
• Always try on under good light and don’t rush. Bikini models usually do a “test move”: bend, twist, lift your arms like you’re reaching for a beach ball or towel. If it slips or shifts too much, skip it. Comfort matters more than hype—in fact, 9 out of 10 models admit they keep going back to two or three tried-and-true bikinis all season, according to a behind-the-scenes survey by Sports Illustrated Swimsuit in June.
• Don’t buy just for one event. Choose colors and styles that you can mix for different occasions—sunbathing, pool parties, or an active game of volleyball. This way, your swim wardrobe works harder for you.
• Watch for quick-dry and anti-chlorine labels. With salt and pool chemicals everywhere, these features hugely extend the life of your favorite suits. Rinse after every swim and lay flat to dry—not under direct sun—to maintain color and shape. Storage tip: roll instead of fold to cut down on wrinkles. It sounds simple, but it works.
• Invest in a few statement pieces: a dramatic sarong, oversized sunglasses, or a beach tote with personality. These add-ons are reusable year after year and work with any suit you pick.

To put all these tips into context, here’s a quick snapshot of what’s trending where and how bikini models are inspiring buyer behavior:

So next time you see your favorite bikini model showing off the latest summer look, remember: it’s about comfort, confidence, color, and putting your own spin on every trend. Keep an eye out for those smart, model-backed details—and have fun experimenting with your own style.